Employ critical and reasoning skills to research tech companies and determine true commitment to sustainability and green energy from greenwashing.
Explore how tech companies are setting commitments and goals to use green energy and reduce their environmental impacts. Using critical thinking skills, your students will research a tech company to ascertain whether the company has a true commitment to sustainability or is greenwashing.
Entrepreneurship and Marketing 10
Big Ideas and content
Technology Explorations 10
Big ideas and content
Each day we charge our devices so we can use apps and create social media posts, often without considering that these apps, posts, and data storage use energy to take a physical journey around the world. In addition, data is kept in mega data storage centres where it is saved, processed, and the data and apps disseminated. Often the energy source used in this process is fossil fuels.
Hyperscale data centres are being built all around the world and contain IT products and tens of thousands of servers and hardware. This is in part a response to a rapid growth in cloud computing, SaaS (software as a service where software is licensed on a subscription basis and centrally hosted), e-commerce, gaming and video services. Many large tech companies, owning and operating these hyperscale data centres, are responding to the climate crisis with commitments to use green energy and sustainable business practices.
With the increase in information flow and connectivity in our world, we need to be discerning about how to interpret the information. Greenwashing is when a business makes incorrect or misleading claims about its sustainable initiatives. But many companies are honestly striving to be sustainable by switching to renewable energy sources and adopting other sustainable practices. The challenge is to differentiate between the two. A sustainable company will share proof to support its sustainability claims and targets and will be transparent and honest about its progress in reaching these targets.
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